The Challenge: She was launching her business in the consulting space and needed to know why her website wasn’t working and emails were not getting through.

Why it mattered:

With all her email communications going to her client’s spam, her business was going invisible!

• Mid-stage companies compete on perceived credibility
• Needed to communicate with her audience regularly

The Approach:

The Work: Simple advice! I have experience with switching domains and hosting. I’ve messed it up many times before. Although I did not fix this issue for her directly, I pointed out the likely issues for her web support person to help her.

The Impact:

• Finally able to communicate directly to her mailing list again

Reflections: When changing technical options in your site, your socials, your brand, make sure you triple check your work at the time updated and maintain updates. Or don’t. Let me.