Blog Posts
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Re-Marketing Work for Our Community Salutes
Position: Manager of Marketing and Digital Communications Starting Blocks Strategic Communications Plan This plan identifies issues and recommends solutions to the Brand Gap Analysis in Messaging, Visual Inconsistencies. No KPIs were previously tracked so I recommended three overall, four to increase donation and participation. I also illustrated and improved the customer journey map for the…
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Pre-Marketing Work
Marketing accelerates how fast your people find you. Your people are the audience you grow, clients you serve, customers you help, or guests you nurture. Marketing works. Marketing catapults people to you. But if those people don’t know what they’re looking at or what to do at their destination (unclear call to action on the…
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Designing Trust at Speed: How the Walk, Talk, Look™ Framework Anchored Credibility for I kan PAUS
2 week pre-market work that shortens the marketing and sales pipeline Project overview: Dr. Zeenia Junkeer was launching a group treatment program at the intersection of coaching and medicine. Her business, I kan PAUS, needed foundational brand work that reflected her expertise, identified and attracted clients via voice and visuals, and distinguished her as a…
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A Communication Support Business, Silenced
The Challenge: She was launching her business in the consulting space and needed to know why her website wasn’t working and emails were not getting through. Why it mattered: With all her email communications going to her client’s spam, her business was going invisible! The Approach: The Work: Simple advice! I have experience with switching…
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Case Study: Visual Identity Design for Startup Media Company
The Project: Joan was launching a production company in the Ohio entertainment industry. She needed a visual identity system to use online (social media and her website). It need to reflect her personality and business vision. Intuitive Mind Studio increases visibility of black plus-sized women in mainstream media. Why it mattered: The Approach: Brand strategy…