2 week pre-market work that shortens the marketing and sales pipeline
Project overview:
Dr. Zeenia Junkeer was launching a group treatment program at the intersection of coaching and medicine. Her business, I kan PAUS, needed foundational brand work that reflected her expertise, identified and attracted clients via voice and visuals, and distinguished her as a leader and collaborator in her field.
Project: Positioning, messaging, and visual brand identity
- My role: Designer of I kan PAUS brand
- Tools: Affinity, Procreate, a pencil and sketchbook, research online, books, Claude AI to compile notes
- Project length: 2 weeks to establish core strategic positioning and usable brand assets + 2 weeks for comprehensive brand suite
- Methods used: word association, reading, writing, drawing, lived experience